When it comes to social media content, sometimes the actual content isn’t the most challenging. What can be the hardest part is scheduling the content. Here are some of the best scheduling platforms for social media, catering to a range of needs and budgets:
1. Buffer
Best for: Simplicity and ease of use.
Key Features:
Supports major platforms like Instagram, Twitter, Facebook, and LinkedIn.
Easy-to-use interface for post scheduling.
Includes link shortening and basic analytics.
Pricing: Free plan for up to 3 channels; premium plans start at $6/channel/month.
Taylor Brand Consulting uses Buffer for all of their social media scheduling. We have no complaints!
2. Hootsuite
Best for: Versatility and team collaboration.
Key Features:
Manage multiple platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, and more).
Built-in analytics for performance tracking.
Calendar view for easy scheduling.
Pricing: Free plan with limited features; premium plans start around $99/month.
3. Later
Best for: Visual platforms like Instagram and Pinterest.
Key Features:
Drag-and-drop calendar for post planning.
Instagram-first focus, including visual preview.
Hashtag suggestion and link-in-bio tools.
Pricing: Free plan for basic scheduling; premium plans start at $18/month.
4. CoSchedule
Best for: Marketing teams managing blogs and social media.
Key Features:
Unified calendar for blog and social media posts.
ReQueue tool for automating repetitive tasks.
Integrates with WordPress.
Pricing: Plans start at $29/month per user.
5. Planoly
Best for: Instagram and Pinterest-focused businesses.
Key Features:
Visual planning and drag-and-drop functionality.
Focused on content scheduling for Instagram Stories and Pins.
Shoplink feature for e-commerce.
Pricing: Free plan for basic features; premium plans start at $13/month.
When choosing which platform to use, choose a tool that supports all the platforms you use. Make sure you test the interface with free trials or free plans, and compare pricing tiers based on features and your team size.
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