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Marketing Through Your Annual Report
Children typically dread being forced to do chores. Adults usually feel the same. For nonprofits, government-required annual reports may...
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Oct 11, 20223 min read
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Meet our Graphic Designer, Cassandra Porter
Meet Cassandra Porter. Cassandra is the lead graphic designer for Taylor Brand Consulting. Raised in Greenville, she began drawing as a...
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Oct 7, 20221 min read
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The Potential of Pivoting Your Plans
Non-profits depend on their community, partners and customers for support, and in-person events remain one of the most effective ways to...
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Oct 7, 20224 min read
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Marketing and Communications During the Coronavirus Outbreak
You don't have to be an expert economist to realize that COVID-19 (Coronavirus) is going to impact the economy on some level, and while...
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Oct 7, 20225 min read
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Creating Value in Virtual Events and Programming
When the CDC began dramatically increasing the limitations of group gatherings sizes, many of my clients were impacted. Not only were...
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Oct 7, 20223 min read
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How to Get Back on Track with Your 2020 Goals
Do you feel as if January has lasted for about 6 months? Me too. It's the last day of this month, and it already feels like we should be...
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Oct 4, 20225 min read
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6 Best Practices for 2020 to Get More Media Attention
This article should be useful for nonprofits and for-profits alike, but if I've learned anything from my years of nonprofit experience,...
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Oct 4, 20223 min read
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Incorporating Community Partnerships Into Your Marketing Strategy
I've learned a great many things coming up in the nonprofit world, but one of the most valuable lessons I learned was this; a successful...
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Oct 4, 20223 min read
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The 8 Urban Street Press Conference for United Housing Connections
Did you know this week, November 16-24, is National Hunger and Homelessness Awareness Week? Since working with nonprofit organizations...
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Oct 3, 20223 min read
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7 Things to do Before and During Your Next Networking Event
Is there anything quite as awkward as walking into a hotel lounge or a coffee shop knowing that the goal of everyone in the room is to...
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Oct 3, 20224 min read
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The 2019 Boots and Pearls Celebration in Spartanburg
Within just a few hours, the event space transformed from an empty room, to a beautifully set awards ceremony and dinner Walking into an...
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Oct 3, 20223 min read
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RISE Business Conference Major Takeaways
Over the past two years, Taylor Brand Consulting has grown and evolved in ways I never could have imagined. Within two short years, I...
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Oct 3, 20223 min read
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The Cathy Novinger Girl Scout Leadership Center Press Conference
Before I was consulting full-time, I was previously on-staff for Girl Scouts of South Carolina- Mountains to Midlands. When I first came...
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Oct 3, 20222 min read
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Tips for a Great Video on a Budget
One of my favorite things to do for my clients is write, produce, and edit video; specifically, video that tells a story. Sometimes that...
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Oct 3, 20223 min read
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Photographing the FOREver Home Charity Classic
Events are usually a large piece of the fundraising puzzle for nonprofits. They enable nonprofit organizations to increase community...
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Oct 3, 20222 min read
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Captivating Your Audience Through Storytelling
The more our culture leans toward on-demand shopping and a continually connected steam of communication through online media, the more...
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Oct 3, 20223 min read
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Getting Ready for Giving Tuesday 2019
October 3, 2019 || Today is two months exactly until Giving Tuesday 2019. While the national giving holiday may seem like low-hanging...
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Sep 30, 20223 min read
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Marketing During your Event: for Nonprofit Fundraisers and For-profit Events
Working in the nonprofit sector for the past (almost) five years, I've worked my share of events: galas, charity golf tournaments, award...
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Sep 30, 20223 min read
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How to Write an Annual Report
Are annual reports required by law? Yes. Do they have to be purely obligatory, serving no other purpose than meeting a legal requirement?...
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Sep 30, 20223 min read
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Reevaluating Your Brand
When I begin working with a new client, my on-boarding process usually begins with a marketing and brand audit. A little like a tax...
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Sep 30, 20222 min read
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